Mars Maze
The K11 MARS MAZE installation represented a breakthrough collaboration between cutting-edge technology and immersive brand storytelling.
[Challenge]
Working closely with our clients K11 & Jiang Live Media we were challenged to envision a futuristic LED-driven installation by merging sound and visual elements together.
This project transformed an ordinary retail space into a dynamic neon-soaked experience that invited visitors to explore the intersection of art and commerce. Our team developed a multi-sensory A/V experience incorporating muralwork, sound & spatial engineering, and interior/LED design into a highly praised exhibit touching 2000+ daily unique impressions.
The design process involved extensive prototyping to achieve the perfect balance of aesthetic impact and practical navigation, ensuring the installation remained both Instagram-worthy and functionally effective for visitor flow.
The resulting environment became one of K11's most photographed spaces, generating significant social media traction and press coverage.
The installation's success demonstrated how thoughtfully designed spatial experiences can create memorable brand moments that resonate with contemporary audiences seeking unique experiences.
Project Information
Client:
K11 Shanghai
Team Size:
10+
Location:
Shanghai, PRC
Services
Branding
Spatial Design
Audio / Video Production
Event Curation
Additional Media
[Project Intro Video]
