Nocturnal App
Nocturnal is a platform designed to connect nightlife professionals with event organizers seeking talent. The project addressed a gap in the market for a LinkedIn-meets-Eventbrite solution specifically for the bar and nightclub industry.
[Challenge]
Event organizers faced significant difficulties with talent sourcing, payment guarantees, and booking management. Nightlife professionals struggled to find quality opportunities and secure reliable work arrangements.
As long-time lovers of music and the arts, Nicole and I decided to focus our efforts on an app targeting people working in the nightlife industries. After doing some initial research, we concluded that:
There weren’t any major competitors doing exactly what we were planning, i.e. a LinkedIn meets Eventbrite styled app focusing on ONLY Bar & Nightclub careers.
The market size for Bars & Nightclub revenue in the US was substantial and growing at a steady pace.
Competitive analysis revealed an opportunity to create a youthful, modern platform distinct from existing traditional solutions.
Our workflow progressed from user personas and flows to wireframes, component systems, and high-fidelity mockups. We developed a vibrant color palette featuring neon green and pink accents against blue primary tones to reflect the energy of nightlife culture.
The final prototype enables users to create profiles, discover events, search for talent, and manage bookings within a visually cohesive mobile interface. The design prioritizes streamlined communication and received excellent feedback, winning 1st place in the UI/UX category at Ironhack's End Of Term Hackathon. The case study was also selected for publishing via Bootcamp, one of the best-known tech blogs on Medium.
Nocturnal demonstrated how thoughtfully designed experiences can solve real industry problems while creating memorable brand interactions.
Project Information
Client:
Ironhack & MediaQuery Miami
Team Size:
4
Location:
Remote
Services
User & Web Design
Branding
